Nudging makes it easier for Svenska Bostäder’s tenants to sort their waste

Svenska Bostäder och Nudgd has received funding from Avfall Sverige to increase recycling and improve order in the housing company’s recycling rooms. Avfall Sverige is the municipalities’ industry organization within waste management. They have recently launched a new sign system that will make it easier to sort waste correctly. Svenska Bostäder will now use the new signs in its properties. In connection with this, they also want to test nudging for behavior change.

Are you our new trainee?!

Are you looking for an exciting internship for the autumn of 2021? This is an internship for you who want to gain practical experience of working with content for digital channels such as social media, website, newsletters and apps. At the same time, you will learn more about nudging in various areas related to sustainability, it can be anything from water to health to mobility and applying behavioral science insights to sustainability challenges.

Nudgd joins international startup accelerator Fast Track Malmö

Out of 400 applications, Nudgd has been selected by Fast Track Malmö to join their program, with only 8 other companies. Fast Track Malmö is an accelerator that helps European startups to accelerate their growth and raise their first VC round. They have been voted the best accelerator program in Sweden and are one of the highest quality accelerators in Europe with an acceptance rate of just 1 %. Melinda Elmborg at Fast Track Malmö, tells us why Nudgd was … Read More

The significant role of behavioral science in vaccination against Covid-19.

Behavioral scientists around the world emphasize the importance of using their expertise to encourage more people to do the right thing. We asked Tim Isaksson, Research Manager at Nudgd, for his opinion on what factors are influencing our decision and which nudges can be used to increase uptake. It’s very important for us as industry leaders to do right now, to try to save lives. Behavioral science can help and we have the knowledge needed” Tim Isaksson, Research Manager Nudgd … Read More

We got the chance to chat with Annika Nordlund, Associate Professor at the Department of Psychology, Umeå University and also part of Nudgd’s Group of Experts.

Hello Annika, thank you for taking the time and chat with us! Can you please tell us a bit more about your research? My research focus on the environmental and social psychological factors that affect our behavior and the extent to which we act environmentally. The interpretation of values, norms and acceptance for different measures and how to create change. The majority of my research concerns transport issues and what can be done to get more people to consider environmentally … Read More

Welcome to our team Johanna!

Hi Johanna, welcome to our team!Thanks so much, can’t imagine a better start to the new year. I’m so excited to join a team with so much knowledge and drive and where sustainability is at the forefront of the business strategy. What are the most exciting sustainability trends right now according to you?Sustainable consumption and increasing demands from environmentally conscious consumers will continue play an important part of sustainability trends. A challenge but also an opportunity and the companies that … Read More

Welcome to the team Mattias!

Hi Mattias and welcome to the team!Thanks a lot, I’m happy to be here! It is exciting to join a team with so much knowledge and drive. Everyone is supporting each other and it feels very safe to meet with customers and partners knowing that there is little (nothing) this team will not solve together. Which do you think are the most exciting sustainability trends right now?In general, I find the growing awareness and demand for sustainable products and services, … Read More

We are devloping a digital coach for smart habits

Heja smarta vanor! We have been granted funding from Vinnova of SEK 300 000 to devlop a digital coach. The main purpose is to make it easy for organizations to use nudging as a method in their sustainability work and make it easy to start, operate and measure the effect of nudges and behavioral activities. Nudging and behavioural design have proven to be powerful tools for contributing to the behavioural changes required to transition to a sustainable future. The funding … Read More

Examples of Nudging for Energy Efficient Living

How do we nudge tenants to save electricity and water, travel in a more sustainable way or make recycling easier? If you work with real estate or as a member of a tenant owners’ association (bostadsförening), our new project can help you with hands on examples on how to use nudging for a more energy efficient living! Together with Mälardalen Energy Agency, the University of Gävle and HSB Norra Stor-Stockholm we are developing a database with good examples of nudging … Read More

We welcome our new Digital Solutions Manager, Ola

Ola Rynge CTO

Hi Ola, welcome to our team! Thanks! I am happy to be on board! Which do you think are the most exciting sustainability trends right now? Since I come from a tech and start-up background, there are many exciting trends in technology for sustainability right now. One example is autonomous electric vehicles that can reduce emissions and decrease the number of accidents. Combined with new business models and the sharing economy they have the potential to reduce the natural resources … Read More