Health and sustainability in focus when Uppsala municipality returns to the workplace with Smart Travel Habits

Kerstin Ågren

Uppsala municipality is once again taking advantage of the fresh start effect. With the return to workplaces during the post-pandemic, Uppsala Municipality wants to make it easier for their coworkers to travel climate-friendly to and from work, at work, and in their free time. Smart Travel Habits has previously helped newly relocated residents in Uppsala to travel climate-friendly. This time, the coworkers at the City Planning Office are the first in Uppsala municipality to be offered Smart Travel Habits. The … Read More

A new nudge will make soccer players reduce the environmental impact of artificial turf

Kerstin ÅgrenNudging

Soccer players spread tons of rubber granules in the environment each year. The rubber granules – the round, small rubber pieces in artificial turf – contribute to higher utilization and better playing qualities. But the granules have a negative environmental impact if they spread outside the fields. Players, coaches, and other individuals staying on artificial turf are responsible for most of the rubber granule spreading. The reason is that it sticks to clothes and shoes. The spreading equates to tons … Read More

These are the best working nudges

Kerstin Ågren

New research confirms the effects of nudges: nudging works. On all target groups. Nudging has an effect regardless of who you aim it at. However, there is a difference between different nudges. Some work a little better than others. Drawing on 200 studies on behavioral interventions, a new meta-analysis shows that nudges overall promote behavior change with a small to medium effect size. Nudges targeting decision structure outperform nudges targeting decision information or decision assistance. This means that pre-arranged settings, … Read More

Nudgd is selected as finalist in The Climate Smart Cities Challenge

Anna StrannegårdDigital services and projects

200 applied. 45 shortlisted and 9 were selected as finalists for Curitiba, Brazil. Our platform Smart Nudges Mobility is one of the selected solutions that will contribute to zero-carbon neighborhoods in the city of Curitiba. – I’m so proud and honored that Nudgd has been selected for this important challenge. Behavioral change is key to creating climate-smart cities. We’re looking forward to making sustainable choices easy for the residents of Curitiba, says Katharina Paoli, CEO at Nudgd. The Climate Smart … Read More

Nudging makes it easier for Svenska Bostäder’s tenants to sort their waste

Anna Strannegård

Svenska Bostäder - Skyltnudge

Svenska Bostäder och Nudgd has received funding from Avfall Sverige to increase recycling and improve order in the housing company’s recycling rooms. Avfall Sverige is the municipalities’ industry organization within waste management. They have recently launched a new sign system that will make it easier to sort waste correctly. Svenska Bostäder will now use the new signs in its properties. In connection with this, they also want to test nudging for behavior change.

Are you our new trainee?!

Anna StrannegårdNudgd

Are you looking for an exciting internship for the autumn of 2021? This is an internship for you who want to gain practical experience of working with content for digital channels such as social media, website, newsletters and apps. At the same time, you will learn more about nudging in various areas related to sustainability, it can be anything from water to health to mobility and applying behavioral science insights to sustainability challenges.

Nudgd joins international startup accelerator Fast Track Malmö

Natalie Kamra-KregertDigital services and projects, Digital services and projects, Digital services and projects, Digital services and projects

Out of 400 applications, Nudgd has been selected by Fast Track Malmö to join their program, with only 8 other companies. Fast Track Malmö is an accelerator that helps European startups to accelerate their growth and raise their first VC round. They have been voted the best accelerator program in Sweden and are one of the highest quality accelerators in Europe with an acceptance rate of just 1 %. Melinda Elmborg at Fast Track Malmö, tells us why Nudgd was … Read More

The significant role of behavioral science in vaccination against Covid-19.

Anna StrannegårdNudging, NudgingLeave a Comment

Behavioral scientists around the world emphasize the importance of using their expertise to encourage more people to do the right thing. We asked Tim Isaksson, Research Manager at Nudgd, for his opinion on what factors are influencing our decision and which nudges can be used to increase uptake. It’s very important for us as industry leaders to do right now, to try to save lives. Behavioral science can help and we have the knowledge needed” Tim Isaksson, Research Manager Nudgd … Read More

We got the chance to chat with Annika Nordlund, Associate Professor at the Department of Psychology, Umeå University and also part of Nudgd’s Group of Experts.

Anna StrannegårdNudgd, Nudgd, Nudgd, Nudgd, Nudgd

Hello Annika, thank you for taking the time and chat with us! Can you please tell us a bit more about your research? My research focus on the environmental and social psychological factors that affect our behavior and the extent to which we act environmentally. The interpretation of values, norms and acceptance for different measures and how to create change. The majority of my research concerns transport issues and what can be done to get more people to consider environmentally … Read More

We welcome our new Communicaton Officer, Johanna

Natalie Kamra-Kregert

Hi Johanna, welcome to our team!Thank you so much! Can’t imagine a better start to the new year! Has received such a warm welcome from the team and already feels like one of the gang. What are the most exciting sustainability trends right now according to you?Sustainable consumption and increasing demands from environmentally conscious consumers will continue play an important part of sustainability trends. A challenge but also an opportunity and the companies that succeed in changing their strategy and … Read More