Nudging makes it easier for Svenska Bostäder’s tenants to sort their waste

Svenska Bostäder och Nudgd has received funding from Avfall Sverige to increase recycling and improve order in the housing company’s recycling rooms. Avfall Sverige is the municipalities’ industry organization within waste management. They have recently launched a new sign system that will make it easier to sort waste correctly. Svenska Bostäder will now use the new signs in its properties. In connection with this, they also want to test nudging for behavior change.

Umeå Municipality chooses our mobility service Smart Travel Habits in an initiative for more sustainable travel

We are very happy that Umeå municipality has chosen to work with our mobility service Smart Travel Habits. Smart Travel Habits is part of Umeå municipality’s work for more sustainable travel. The work is done within the mobility management project Sustainable Business Travel in which Umeå municipality participates. The service gives employees access to personalized and well-timed nudges, along with tips for more sustainable travel. Both to and from work and during free time.

Are you our new trainee?!

Are you looking for an exciting internship for the autumn of 2021? This is an internship for you who want to gain practical experience of working with content for digital channels such as social media, website, newsletters and apps. At the same time, you will learn more about nudging in various areas related to sustainability, it can be anything from water to health to mobility and applying behavioral science insights to sustainability challenges.

Umeå Municipality chooses our mobility service Smart Travel Habits in an initiative for more sustainable travel

We are very happy that Umeå municipality has chosen to work with our mobility service Smart Travel Habits. Smart Travel Habits is part of Umeå municipality’s work for more sustainable travel. The work is done within the mobility management project Sustainable Business Travel in which Umeå municipality participates. The service gives employees access to personalized and well-timed nudges, along with tips for more sustainable travel. Both to and from work and during free time.

Residents of Masthuggskajen will travel sustainably with Nudgds mobility service Smart Travel Habits.

Gothenburg is growing rapidly. This growth is creating new opportuntities as well raising sustainability challenges. The city of Gothenburg chooses Nudgd’s Smart Travel Habits when developing its new district Masthuggskajen. The City is using Nudgds mobility service to make it easier for residents in the area to travel smoothly and more sustainably – during construction, current pandemic and in the future.

Welcome to our team Anna!

Anna is the latest addition to the Nudgd team, working as Acting Communications Manager.

Anna, What are the most exciting sustainability trends right now according to you,?

I think it is exciting how the climate crisis FINALLY has made it to the top of the public agenda. In Sweden, a critical report on Sweden’s climate policy was published by the Swedish Climate Policy Council recently. All of a sudden we had a more realistic debate on the actions we need to take in order to achieve the climate goals.

Nudgd and the social network We Don’t Have Time enters a collaboration

We Don’t Have Time is a social media network and a tech startup founded in 2017. The network exists all over the world and aims to connect people and leverage the power of social media to hold leaders and companies accountable for climate change. We Don’t Have Time facilitates collaboration and collective action for decision makers, organisations and individuals to find solutions for solving the climate crisis. The network is a place for dialog and inspiration to help us learn … Read More

Nudgd joins international startup accelerator Fast Track Malmö

Out of 400 applications, Nudgd has been selected by Fast Track Malmö to join their program, with only 8 other companies. Fast Track Malmö is an accelerator that helps European startups to accelerate their growth and raise their first VC round. They have been voted the best accelerator program in Sweden and are one of the highest quality accelerators in Europe with an acceptance rate of just 1 %. Melinda Elmborg at Fast Track Malmö, tells us why Nudgd was … Read More

The significant role of behavioral science in vaccination against Covid-19.

Behavioral scientists around the world emphasize the importance of using their expertise to encourage more people to do the right thing. We asked Tim Isaksson, Research Manager at Nudgd, for his opinion on what factors are influencing our decision and which nudges can be used to increase uptake. It’s very important for us as industry leaders to do right now, to try to save lives. Behavioral science can help and we have the knowledge needed” Tim Isaksson, Research Manager Nudgd … Read More