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A clear reminder at the right moment, in combination with a twinkle in your eyes, is a well-proven combination of nudges with a powerful effect - sometimes, they can even make an entire city stand still. Forget grumpy old men, fines, and styluses - dance instead!

Nudge: The Dancing Traffic Light

Aggregated information is a simple tool to create a relevant comparisons. Many of the decisions that we make decide how much energy we will use for years to come. Think about the purchase of cars and appliances. Yet we do not take the time to properly consider the long-term costs of the different alternatives that we have in front of us here and now at the dealer.

Nudge: Show the lifetime costs for cars, appliances, light sources in the store
(Swedish)