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A clear reminder at the right moment, in combination with a twinkle in your eyes, is a well-proven combination of nudges with a powerful effect - sometimes, they can even make an entire city stand still. Forget grumpy old men, fines, and styluses - dance instead!

Nudge: The Dancing Traffic Light

Aggregated information is a simple tool to create a relevant comparisons. Many of the decisions that we make decide how much energy we will use for years to come. Think about the purchase of cars and appliances. Yet we do not take the time to properly consider the long-term costs of the different alternatives that we have in front of us here and now at the dealer.

Nudge: Show the lifetime costs for cars, appliances, light sources in the store
(Swedish)

Preselection are both powerful nudges and usually very easy to ignore for those who do not want the preselect - in this case, just one click. Large parts of the climate adaptation must be simple for individuals, and just like that, it will go quickly enough. And what is more simple than something that happens without us having to act?

Nudge: Have green electricity as preselection to benefit renewables (Swedish)

Since we are social beings who like to do as others, communicative social norms can be an effective way to, for example, get more people to choose vegetarian food or purchase more fruits and vegetables.

Nudge: Show that many people eat vegetarian (Swedish) | Place social messages about fruit and vegetables in the shopping cart (Swedish)