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Nudging to get more people to buy more fruit and vegetables
Now we are targeting Estonia, Latvia, and Lithuania! We at Nudgd are happy to have been selected for the Future Hub program. It’s a program for digital innovation developed by Helve, and the focus is on health and sustainability. In the program, larger companies have identified challenges that must be solved, and we have been matched with the Baltic food company Rimi to nudge their customers towards more sustainable choices.
We encourage joint ownership at HSB Living Lab
Residents in HSB’s Living Lab have the opportunity to borrow items such as tools, kitchen utensils, sewing machines, irons, exercise equipment, and kubb games. The items are easily accessible to everyone and are stored in two shared lockers in the common space on the entrance floor. But many of the residents didn’t know the lockers existed and didn’t know how they worked, so we at Nudgd were tasked with making the lockers visible, instructing, reminding them of the opportunity, and
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