Contact Nudgd

Katharina Paoli Brunat

CEO / Co-Founder

Ola Rynge

CTO / Co-Founder

Aggregated information is a simple tool to create a relevant comparisons. Many of the decisions that we make decide how much energy we will use for years to come. Think about the purchase of cars and appliances. Yet we do not take the time to properly consider the long-term costs of the different alternatives that we have in front of us here and now at the dealer.

Nudge: Show the lifetime costs for cars, appliances, light sources in the store
(Swedish)

Ivar Ullstad

UX-designer

+46 735 123 225
[email protected]

Andrijana Musura Gabor

Senior Behavioral Scientist

+385 916 199 685
[email protected]

Inês Ramalhete

Behavioral Analyst

+351 922 237 476
[email protected]

This is a hard question for me - there are so many that I find interesting! One of my favorites migth be nudges that entail some kind of social influence, for instance nudges that inform people what the descriptive or injuctive social norm is. This one never gets old for me, mostly because it touches on something so deeply engrained in our being: our social nature. It never ceases to amaze me how much the human being is influenced by the social environment surrounding them, how so naturally we tend to follow our crowd.

Victor Bärring

Project Coordinator

+46 730 649 285
[email protected]

Kalle Bodestig

Product Manager

[email protected]

I find nudges that tap into a sense of fun particularly appealing. I think I’d have to go with the Ballot Bin – the ash tray that lets you vote with your cigarette butts and by that reduces littering. Not only is it effective, but it also hits close to home—back in my youth, I had a job where I spent every morning picking up cigarette butts at Vårväderstorget in northern Gothenburg. I would have much rather checked the voting results than picked up all those cigarette butts!

Dimitra Pieta

Marketing Assistant

+46 739 094 126 [email protected]

I think my favorite kind of nudges are the social norm nudges. It's just so interesting how we’re naturally influenced by what others are doing. One of my favorite examples is the “trash cam” we used in our project for Valborg in Uppsala. It was inspired by the kiss cam at sports games, but instead it showed people on a big screen throwing away their trash. It created this fun kind of social pressure that if you saw others doing it and being celebrated for it, you felt encouraged to do the same. It is simple but powerful!

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