We encourage joint ownership at HSB Living Lab

Natalie Kamra-KregertNudging

Residents in HSB’s Living Lab have the opportunity to borrow items such as tools, kitchen utensils, sewing machines, irons, exercise equipment, and kubb games. The items are easily accessible to everyone and are stored in two shared lockers in the common space on the entrance floor. But many of the residents didn’t know the lockers existed and didn’t know how they worked, so we at Nudgd were tasked with making the lockers visible, instructing, reminding them of the opportunity, and … Read More

HSB Living Lab tests if ingenious communication can lead to better source sorting

Natalie Kamra-KregertNudging

In HSB’s Living Lab in Gothenburg, new and exciting solutions are continuously tested to create more sustainable housing and behavior. In the spring of 2022, HSB LL wanted to explore how they could get more residents to sort their waste even better. In the living lab, the environmental room is very nice and has a close connection to nature with forest pictures on the walls. It is also well equipped with 10 different waste bins and sensors for real-time measurement. … Read More

Nudgd chosen as Top 50 most promising startups in clean mobility

Natalie Kamra-KregertNudging

Our solution Smart Travel Habits caught the jury’s attention – we are now proud to say that we are among the Top 50 startups in Europe within clean mobility! 57 independent evaluators have worked to evaluate and rank 563 startups in 38 countries, following a very rigorous methodology and clear criteria. After pitching our solution to the team at the EUROPEAN STARTUP PRIZE FOR MOBILITY, we made it all the way to Top 50. “This means a lot to me … Read More

A new nudge will make soccer players reduce the environmental impact of artificial turf

Natalie Kamra-KregertDigital services and projects, Nudging

Soccer players spread tons of rubber granules in the environment each year. The rubber granules – the round, small rubber pieces in artificial turf – contribute to higher utilization and better playing qualities. But the granules have a negative environmental impact if they spread outside the fields. Players, coaches, and other individuals staying on artificial turf are responsible for most of the rubber granule spreading. The reason is that it sticks to clothes and shoes. The spreading equates to tons … Read More

These are the best working nudges

Natalie Kamra-KregertNudging

New research confirms the effects of nudges: nudging works. On all target groups. Nudging has an effect regardless of who you aim it at. However, there is a difference between different nudges. Some work a little better than others. Drawing on 200 studies on behavioral interventions, a new meta-analysis shows that nudges overall promote behavior change with a small to medium effect size. Nudges targeting decision structure outperform nudges targeting decision information or decision assistance. This means that pre-arranged settings, … Read More

Nudgd selected as finalist in The Climate Smart Cities Challenge

Natalie Kamra-KregertNudgd, Nudging

200 applied. 45 shortlisted and 9 were selected as finalists for Curitiba, Brazil. Our platform Smart Nudges is one of the selected solutions that will contribute to zero-carbon neighborhoods in the city of Curitiba. – I’m so proud and honored that Nudgd has been selected for this important challenge. Behavioral change is key to creating climate-smart cities, says Katharina Paoli Brunat, CEO at Nudgd. The Climate Smart Cities Challenge aims to reduce the climate impact in cities through innovative solutions. … Read More

The significant role of behavioral science in vaccination against Covid-19.

Natalie Kamra-KregertNudgingLeave a Comment

Behavioral scientists around the world emphasize the importance of using their expertise to encourage more people to do the right thing. We asked Tim Isaksson, Research Manager at Nudgd, for his opinion on what factors are influencing our decision and which nudges can be used to increase uptake. It’s very important for us as industry leaders to do right now, to try to save lives. Behavioral science can help and we have the knowledge needed” Tim Isaksson, Research Manager Nudgd … Read More

Take an online course about Nudging in English

Katharina Paoli BrunatExpertise & courses, Nudgd, Nudging

We are happy to present our online courses in English. Nudgd are experts in sustainability, behavioural science and nudging, and work on several mobility management projects. The courses are a good start for those who want to apply behaviour-changing methods and tools in your business. We kill the myth that sustainable choices are more costly. We also show how you get measurable results and value for your sustainability work – for both the economy, people, and the environment. The courses … Read More

We talk about large-scale nudging on Mobility & Behaviour

Katharina Paoli BrunatNudgd, Nudging, Public appearances by Nudgd

Today and tomorrow, the annual conference Mobility & Behavior is held, which is Sweden’s most important meeting place for sustainable mobility. Due to the situation around the corona virus, the organizers Green Motorists decided to conduct the conference as a digital conference. Katharina Paoli Brunat is invited to present Nudgd’s digital service Smart Travel Habits and now participants and lecturers will meet over the video conferencing tool Zoom instead. As the name reveals, Smart Travel Habits nudges people into more … Read More

Keeping clean with the help of nudging

Katharina Paoli BrunatDigital services and projects, Nudgd, Nudging

Did you know that there is a gigantic plastic island in the Pacific Ocean which is about three times bigger than the area of Sweden? This plastic island consists of 79 000 tons of plastic and is situated between California and Hawaii. The reason that plastic collects in the ocean is the movement of the sea currents and the fact that we, people, throw away plastic in nature – on the beach for example. What can we do to help … Read More