BEHAVIOUR CHALLENGE: Promoting sustainable and multimodal commuting to citizens of Konya, TurkeyThe city of Konya faces significant challenges related to urban congestion and over-reliance on private vehicles. To tackle this, the city aims to encourage its citizens to adopt more sustainable and multimodal transportation habits. This includes promoting the use of public transport, cycling, and walking, with the ultimate goal of reducing traffic congestion, air pollution, and dependence on cars. This initiative is part of Konya’s broader effort to create … Read More
Digital nudging towards active school mobility
BEHAVIOUR CHALLENGE: Getting parents and staff to cycle or walk their children to schoolThe city of Helsingborg aims to increase the safety of its primary schools and promote school performance by encouraging the use of active transportation for school trips. The aim is to reduce the number of students being transported by car and instead encourage age-appropriate students to walk or cycle to school, either by themselves or in the company of an adult.This initiative is part of a wider … Read More
Nudging for healthier food choices
BEHAVIORAL CHALLENGE: Promote healthier eating choicesIn a joint effort, Rimi and Nudgd targeted an increase in the consumption of fruits and vegetables among Rimi’s in-store and online customers in Latvia, Estonia and Lithuania. This initiative was driven by the health and nutrition benefits and the environmental benefits of plant-based foods, which typically require fewer resources and produce lower greenhouse gas emissions.SMART NUDGE: Leveraging social norms in food purchasingWe implemented a social norm nudge strategy, informing customers about the popular combinations … Read More
Digital nudging leads to reduced car commuting
BEHAVIORAL CHALLENGE: Encourage people to adopt more sustainable and climate-friendly travel habits by reducing car commuting.In 2022, Region Gotland, in collaboration with Gotlandshem, participated in the Mobility BPI project. The project aimed to investigate whether sustainable mobility can be encouraged through nudging.SMART NUDGE: Platform for smart travel habits642 regional employees based in Visby were offered the opportunity to participate in the project. Using the Smart Travel Habits platform (Resvana) we sought to develop and test a model called the Behavioral … Read More
Nudging for smart electricity usage
BEHAVIORAL CHALLENGE: Get more people to reduce their energy consumption and choose fossil-free electricity contracts.During the fall and winter of 2022, Strängnäs municipality wanted to make it easier for households in and around the municipality to have a smarter and more sustainable energy use. The goal was to help households switch to a fossil-free (or fully renewable) electricity contract, reduce the load on the electricity grid by reducing electricity consumption and doing electricity-heavy activities at night, and consider whether an … Read More
Smart Nudges Mobility – Digital nudging for sustainable travel habits
BEHAVIORAL CHALLENGE: Get more people to choose sustainable travel options in everyday lifeMany people want to start traveling more climate-smart but have difficulty getting started. Everyday stress and old habits are often in the way. Travel habits are also the kind of habits that are a little extra difficult to change, as they are deeply rooted and partly determined by infrastructure, distance, and wallet. How can nudging help more people create sustainable travel habits?SMART NUDGE: The digital platform Smart Nudges Mobility … Read More
A yummy reward: water-smart employees are encouraged with a cake party
BEHAVIORAL CHALLENGE: Get employees to think and act water-smartLaholmsbuktens VA (LBVA) wanted to inspire municipal residents, customers, and partners to become water-smart. To do so, we sought to turn its employees into role models. The goal was to get employees to think and act water-smart. Could nudging and behavioral design be a useful tool? After a behavior analysis and implementation of several different behavioral initiatives we believed that the answer was yes.SMART NUDGE: Cake party and friendly remindersWe started a … Read More
Prevent the spread of disinformation about Covid-19
ASSIGNMENT: Evaluate the training needs and create a training package for UNICEF’s C4D teamWe are proud and happy to have had the opportunity to collaborate with UNICEF and the Indian organization Institution for Disasters, Emergency & Accidents (IDEA) in an exciting project with focus on training Unicef’s C4D team (Communication for Development team). Our mission was to evaluate the training needs and create a training package that strengthens the C4D team’s capacity in results-monitoring, evaluation, and reporting of C4D initiatives. … Read More
Nudging for improved health in the workplace: step by step
BEHAVIORAL CHALLENGE: Get employees to take the stairs instead of the elevatorChoosing the stairs instead of the elevator more often would do most of us good, both physically and mentally. But it is difficult to change behavior. What mainly happens is that we go on autopilot and continue to do what we always do. To change behavior, we must learn to break the autopilot. It is easier said than done. However, with the help of a clear reminder at just … Read More
Postcard nudged employees to climate-friendly travels
BEHAVIORAL CHALLENGE: Get staff to choose cycling and public transportA constant challenge for many municipalities is to get residents to choose more sustainable means of transport when they go to work, leisure activities, or school. Push the journey right, was a collaborative project between Eskilstuna, Uppsala, Nyköping, Västerås, and Örebro municipalities where all municipalities wanted to test nudging as a method for creating positive behavioral changes in mobility. In Örebro, the nudge was directed to the staff at municipal administrations. … Read More
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