BEHAVIORAL CHALLENGE: Get employees to take the stairs instead of the elevator Choosing the stairs instead of the elevator more often would do most of us good, both physically and mentally. But it is difficult to change behavior. What mainly happens is that we go on autopilot and continue to do what we always do. To change behavior, we must learn to break the autopilot. It is easier said than done. However, with the help of a clear reminder at … Read More
Postcard nudged employees to climate-friendly travels
BEHAVIORAL CHALLENGE: Get staff to choose cycling and public transport A constant challenge for many municipalities is to get residents to choose more sustainable means of transport when they go to work, leisure activities, or school. Push the journey right, was a collaborative project between Eskilstuna, Uppsala, Nyköping, Västerås, and Örebro municipalities where all municipalities wanted to test nudging as a method for creating positive behavioral changes in mobility. In Örebro, the nudge was directed to the staff at municipal … Read More
Nudging for reduced littering
BEHAVIORAL CHALLENGE: Get beachgoers to pick up their rubbish Vätterstranden is a well-visited area in Jönköping. Visitors come here to socialize, swim and have coffee. But unfortunately, the municipality had major problems with visitors often leaving their rubbish on the ground. They, therefore, wanted to test whether nudging could get more people to bring the rubbish to the nearest rubbish bin. Jönköping municipality took help from Nudgd to measure the effect of nudging.SMART NUDGE: Garbage collection stations with target group-adapted … Read More
Pigeons help smokers use ashtrays in Gothenburg
BEHAVIORAL CHALLENGE: Reduce the number of cigarette butts at tram stops In the city of Gothenburg, cigarette butts account for 70% of all litter. It’s a littering problem that needs to be solved and, if it is, the total littering will decrease enormously. Göteborgs Stad asked us to give it all we got. A specific area was selected in which the littering of cigarette butts was meant to stop. But where would the littering go? When putting out a cigarette, … Read More
Nudging for reduced littering in Skåne
BEHAVIORAL CHALLENGE: Reduce the number of cigarette butts on the ground The waste company Sysav heard about the success of our previous cigarette butt project at tram stops in Gothenburg and was inspired – could a similar nudge work at bus stops in Skåne?SMART NUDGE: Colorful ashtrays and humorous signs A nudge makes it easy to do the right thing without force, bribery, or punishment. To make it easy for the smokers in Skåne to put out cigarettes properly, we … Read More
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