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Prevent the spread of disinformation about Covid-19

Natalie Kamra-KregertDecember 20, 2021 Kundcase

ASSIGNMENT: Evaluate the training needs and create a training package for UNICEF's C4D team

We are proud and happy to have had the opportunity to collaborate with UNICEF and the Indian organization Institution for Disasters, Emergency & Accidents (IDEA) in an exciting project with focus on training Unicef's C4D team (Communication for Development team).

Our mission was to evaluate the training needs and create a training package that strengthens the C4D team's capacity in results-monitoring, evaluation, and reporting of C4D initiatives. The C4D process is cross-sectoral with a mix of communication tools, channels, and working methods used in order to achieve behavioral changes and facilitate broad participation from across society. The work is research-based in social sciences, behavioral sciences, and communication sciences.

The assignment also included strengthening efforts to counteract misinformation about Covid-19. We thereby contributed to limiting infection.

DELIVERY: Education with a focus on nudging, study design & results reporting

At Nudgd, we are always careful to work based on scientific evidence. Measurements and follow-ups of the efforts made, are carried out both quantitatively and qualitatively. In this case, surveys and in-depth interviews were conducted with the C4D team's communicators to see what the need looked like more specifically, to adjust ongoing efforts and thus achieve the greatest possible effect.

We trained the participants in traditional M&E (monitoring and evaluation), nudging, noise, and results reporting. The main focus was on study design and how to evaluate the actual behavioral effects of C4D campaigns. The assignment rounded off with a post-assessment to measure the result of the training efforts.

”Undertaking a qualitative training for UNICEF C4D Team is an honour, as this is one of the most senior team in India. Training them in monitoring and evaluation will have lasting effects on the social programs in society. When the programs are monitored and appropriately evaluated, their impact will also be more significant.”

– Pooja Saxena, Project Manager IDEA

30 participants

30 participants have completed our training package and gained increased knowledge to better measure, evaluate, and report the effect of the behavioral interventions that are made. 

WOULD YOU LIKE TO KNOW MORE?

Do you have questions about education or how to measure effects of behavioral intervensions?

Do you want to find out how your organization can do something similar?

Contact Katharina Paoli Brunat, CEO at Nudgd.

THANK YOU

We would like to thank IDEA and UNICEF for choosing to educate your co-workers to better be able to measure, evaluate, and report the effects of the behavioral interventions that are made to promote children's health in India.

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EIT Urban Mobility - Co-funded by the European Union | This activity has received funding from the European Institute of Innovation and Technology (EIT). This body of the European Union receives support from the European Union's Horizon 2020 research and innovation programme
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