BEHAVIORAL CHALLENGE: Encourage people to adopt more sustainable and climate-friendly travel habits by reducing car commuting.In 2022, Region Gotland, in collaboration with Gotlandshem, participated in the Mobility BPI project. The project aimed to investigate whether sustainable mobility can be encouraged through nudging.SMART NUDGE: Platform for smart travel habits642 regional employees based in Visby were offered the opportunity to participate in the project. Using the Smart Travel Habits platform (Resvana) we sought to develop and test a model called the Behavioral … Read More

BEHAVIORAL CHALLENGE: Get more people to reduce their energy consumption and choose fossil-free electricity contracts.During the fall and winter of 2022, Strängnäs municipality wanted to make it easier for households in and around the municipality to have a smarter and more sustainable energy use. The goal was to help households switch to a fossil-free (or fully renewable) electricity contract, reduce the load on the electricity grid by reducing electricity consumption and doing electricity-heavy activities at night, and consider whether an … Read More

BEHAVIORAL CHALLENGE: Get more people to choose sustainable travel options in everyday lifeMany people want to start traveling more climate-smart but have difficulty getting started. Everyday stress and old habits are often in the way. Travel habits are also the kind of habits that are a little extra difficult to change, as they are deeply rooted and partly determined by infrastructure, distance, and wallet. How can nudging help more people create sustainable travel habits?SMART NUDGE: The digital platform Smart Nudges Mobility … Read More