BEHAVIOUR CHALLENGE: Getting Valborg visitors to dispose their waste in a responsible mannerValborg celebrations in Uppsala are among Sweden’s largest, attracting thousands of participants every year. However, the event comes with a recurring challenge: large amounts of litter left behind. In 2023, 12,878 kilos of trash were collected during and after the event, but only 48% (6,158 kilos) of the total amount was collected on Valborg Day itself, meaning that most of the trash had to be collected by the … Read More

BEHAVIOUR CHALLENGE: Promoting sustainable and multimodal commuting to citizens of Konya, TurkeyThe city of Konya faces significant challenges related to urban congestion and over-reliance on private vehicles. To tackle this, the city aims to encourage its citizens to adopt more sustainable and multimodal transportation habits. This includes promoting the use of public transport, cycling, and walking, with the ultimate goal of reducing traffic congestion, air pollution, and dependence on cars. This initiative is part of Konya’s broader effort to create … Read More

BEHAVIOUR CHALLENGE: Getting parents and staff to cycle or walk their children to schoolThe city of Helsingborg aims to increase the safety of its primary schools and promote school performance by encouraging the use of active transportation for school trips. The aim is to reduce the number of students being transported by car and instead encourage age-appropriate students to walk or cycle to school, either by themselves or in the company of an adult.This initiative is part of a wider … Read More

BEHAVIORAL CHALLENGE: Promote healthier eating choicesIn a joint effort, Rimi and Nudgd targeted an increase in the consumption of fruits and vegetables among Rimi’s in-store and online customers in Latvia, Estonia and Lithuania. This initiative was driven by the health and nutrition benefits and the environmental benefits of plant-based foods, which typically require fewer resources and produce lower greenhouse gas emissions.SMART NUDGE: Leveraging social norms in food purchasingWe implemented a social norm nudge strategy, informing customers about the popular combinations … Read More

BEHAVIORAL CHALLENGE: Encourage people to adopt more sustainable and climate-friendly travel habits by reducing car commuting.In 2022, Region Gotland, in collaboration with Gotlandshem, participated in the Mobility BPI project. The project aimed to investigate whether sustainable mobility can be encouraged through nudging.SMART NUDGE: Platform for smart travel habits642 regional employees based in Visby were offered the opportunity to participate in the project. Using the Smart Travel Habits platform (Resvana) we sought to develop and test a model called the Behavioral … Read More

BEHAVIORAL CHALLENGE: Get more people to reduce their energy consumption and choose fossil-free electricity contracts.During the fall and winter of 2022, Strängnäs municipality wanted to make it easier for households in and around the municipality to have a smarter and more sustainable energy use. The goal was to help households switch to a fossil-free (or fully renewable) electricity contract, reduce the load on the electricity grid by reducing electricity consumption and doing electricity-heavy activities at night, and consider whether an … Read More

BEHAVIORAL CHALLENGE: Get more people to choose sustainable travel options in everyday lifeMany people want to start traveling more climate-smart but have difficulty getting started. Everyday stress and old habits are often in the way. Travel habits are also the kind of habits that are a little extra difficult to change, as they are deeply rooted and partly determined by infrastructure, distance, and wallet. How can nudging help more people create sustainable travel habits?SMART NUDGE: The digital platform Smart Nudges Mobility … Read More