Digital nudging leads to reduced car commuting

Muris Begovic Hållbarhet, Kundcase, Nudgds tjänster

BEHAVIORAL CHALLENGE: Encourage people to adopt more sustainable and climate-friendly travel habits by reducing car commuting.

In 2022, Region Gotland, in collaboration with Gotlandshem, participated in the Mobility BPI project. The project aimed to investigate whether sustainable mobility can be encouraged through nudging.

SMART NUDGE: Platform for smart travel habits

642 regional employees based in Visby were offered the opportunity to participate in the project. Using the Smart Travel Habits platform (Resvana) we sought to develop and test a model called the Behavioral Change Potential Index (BPI) to facilitate and optimize the opportunity for individuals to create more sustainable and climate-friendly travel habits in their everyday lives.

RESULTS: 14% reduction in car commuting

The goal of the project was to reduce car use by 10%, which was considered achieved and exceeded. The evaluation of the project showed a 14% reduction in car commuting.

  • More than 30% of users indicated that the service contributed to their choice of transportation in their daily lives
  • In total, those who used the service reduced their annual CO2 emissions by 72.44 kg/person.
"Exploring and highlighting Gotlanders' travel habits together with Nudgd is very interesting. In the climate and energy transition we need to make, our choices and behaviors play a key role" - Emelie Waktel, Traffic Planner at Region Gotland.

30 %

stated that the service contributed to some extent to their choice of transport in their daily lives.

WOULD YOU LIKE TO KNOW MORE?

Har du frågor om projektet eller är nyfiken på om din organisation kan göra en liknande insats?

Kontakta Ola Rynge, CTO på Nudgd.

THANKS TO

Many thanks to Region Gotland and Gotlandshem who want to use nudging and dare to be at the forefront of helping their residents explore more sustainable travel habits.

MORE

Read more on Energicentrum Gotlands website.