Smart Travel habits – Digital nudging for sustainable travel habits

Natalie Kamra-Kregert Hållbarhet, Kundcase, Nudgds tjänster

BEHAVIORAL CHALLENGE: Get more people to choose sustainable travel options in everyday lifeMany people want to start traveling more climate-smart but have difficulty getting started. Everyday stress and old habits are often in the way. Travel habits are also the kind of habits that are a little extra difficult to change, as they are deeply rooted and partly determined by infrastructure, distance, and wallet. How can nudging help more people create sustainable travel habits?SMART NUDGE: The digital platform Smart Nudges Mobility … Read More