Digital nudging towards active school mobility

Muris Begovic Hållbarhet, Kundcase, Nudgds tjänster

BEHAVIOUR CHALLENGE: Getting parents and staff to cycle or walk their children to schoolThe city of Helsingborg aims to increase the safety of its primary schools and promote school performance by encouraging the use of active transportation for school trips. The aim is to reduce the number of students being transported by car and instead encourage age-appropriate students to walk or cycle to school, either by themselves or in the company of an adult.This initiative is part of a wider … Read More

Nudging for healthier food choices

Muris Begovic Hållbarhet, Kundcase, Nudgds tjänster

BEHAVIORAL CHALLENGE: Promote healthier eating choicesIn a joint effort, Rimi and Nudgd targeted an increase in the consumption of fruits and vegetables among Rimi’s in-store and online customers in Latvia, Estonia and Lithuania. This initiative was driven by the health and nutrition benefits and the environmental benefits of plant-based foods, which typically require fewer resources and produce lower greenhouse gas emissions.SMART NUDGE: Leveraging social norms in food purchasingWe implemented a social norm nudge strategy, informing customers about the popular combinations … Read More

Digital nudging leads to reduced car commuting

Muris Begovic Hållbarhet, Kundcase, Nudgds tjänster

BEHAVIORAL CHALLENGE: Encourage people to adopt more sustainable and climate-friendly travel habits by reducing car commuting.In 2022, Region Gotland, in collaboration with Gotlandshem, participated in the Mobility BPI project. The project aimed to investigate whether sustainable mobility can be encouraged through nudging.SMART NUDGE: Platform for smart travel habits642 regional employees based in Visby were offered the opportunity to participate in the project. Using the Smart Travel Habits platform (Resvana) we sought to develop and test a model called the Behavioral … Read More

Nudging for smart electricity usage

Natalie Kamra-Kregert Hållbarhet, Kundcase, Nudgds tjänster

BEHAVIORAL CHALLENGE: Get more people to reduce their energy consumption and choose fossil-free electricity contracts.During the fall and winter of 2022, Strängnäs municipality wanted to make it easier for households in and around the municipality to have a smarter and more sustainable energy use. The goal was to help households switch to a fossil-free (or fully renewable) electricity contract, reduce the load on the electricity grid by reducing electricity consumption and doing electricity-heavy activities at night, and consider whether an … Read More

Smart Nudges Mobility – Digital nudging for sustainable travel habits

Natalie Kamra-Kregert Hållbarhet, Kundcase, Nudgds tjänster

BEHAVIORAL CHALLENGE: Get more people to choose sustainable travel options in everyday lifeMany people want to start traveling more climate-smart but have difficulty getting started. Everyday stress and old habits are often in the way. Travel habits are also the kind of habits that are a little extra difficult to change, as they are deeply rooted and partly determined by infrastructure, distance, and wallet. How can nudging help more people create sustainable travel habits?SMART NUDGE: The digital platform Smart Nudges Mobility … Read More