The significant role of behavioral science in vaccination against Covid-19.

Behavioral scientists around the world emphasize the importance of using their expertise to encourage more people to do the right thing. We asked Tim Isaksson, Research Manager at Nudgd, for his opinion on what factors are influencing our decision and which nudges can be used to increase uptake. It’s very important for us as industry leaders to do right now, to try to save lives. Behavioral science can help and we have the knowledge needed” Tim Isaksson, Research Manager Nudgd … Read More

Behavioral Design and Butt Bin chosen as new words in the Swedish Dictionary

Wow! Both behavioral design and butt bin qualify for the list of this year’s new words in the Swedish Dictionary! Behavioral design – Designing an environment to promote a certain behavior is what we at Nudgd work with every day It is our business DNA. And then when also the word butt bin (fimpomat in Swedish) which is a great example of how we use behavioral design, qualifies, that must be seen as nothing less than jackpot! But what about … Read More