Course held in two sessions on 20 & 27 January
Foto: Katharina Paoili, CEO at Nudgd.
We are excited to launch the course nudging for sustainable cities developed by Nudgd in collaboration with the EIT Urban Mobility Competence Hub. Together, we aim to build capacity across Europe and accelerate the transition to sustainable urban transport systems.
The course Nudging for sustainable cities
The course is designed for professionals working in, or looking to deepen their competence within, mobility, urban development or sustainability and who want to help shape more sustainable, attractive and human-centred cities. The course is based on nudging, a method from behavioural science and design, where smart and intentional adjustments to how choices, environments and services are structured make it easier for people to act in ways that strengthen a city’s sustainability, accessibility and quality of life.
Throughout the course, you will explore how nudging and behavioral insights can make sustainable choices the easy, logical and rewarding option for people, organizations and the planet.
The course is supported by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union that works to accelerate positive change in mobility and make urban environments more liveable and enjoyable.
Why do sustainable cities need a behavioural perspective?
The challenge 🚧
Despite good infrastructure, well-designed strategies and significant investments, people often continue to choose what is familiar even when it is not the most sustainable option. Behaviour is shaped by routines, context, time pressure and small frictions in everyday life.
The missing piece 🧩
Urban development and mobility are often planned from a systems perspective, while people’s actual behaviours occur in the moment, in complex environments and under cognitive load. Without a behavioural perspective, even well-designed solutions risk having limited real-world impact.
The solution 💡
With nudging and behavioural design, we can create environments and services that make the easy choice the sustainable one. When behavioural insights are integrated into planning, design and policy, change becomes both faster and more lasting.
What you’ll learn
You will explore the foundations of behavioural science and learn how to apply them in urban contexts. In this course, you will:
- gain concrete behavioural insights that help you understand how people act in city environments
- learn tools to reduce friction and strengthen sustainable behaviours in everyday life
- develop a methodology for identifying human barriers in urban projects
- build the ability to design behavioural solutions that are actually used in practice
- draw inspiration from real cases where nudging has created measurable impact in cities
You will learn how to combine behavioural science, design and planning to create interventions and communication that people not only appreciate but actively choose supporting the development of more sustainable, liveable and human-centred cities.
The course is designed for professionals working in:
- urban planning and urban development
- mobility and transport planning
- sustainability strategy and policy
- public health or behaviour change
- communication within the public sector or urban development
- project management in urban innovation and sustainability initiatives
Whether you work strategically or operationally, you will gain tools that strengthen the impact of your work and increase the effectiveness of the projects you lead.
Voices from previous courses
“A very interesting course covering many areas of sustainable travel. A tasteful mix of theory and examples of behavior-influencing activities from across Sweden. The course leader was knowledgeable and pedagogical. We are very satisfied with the course!”
— Region of Västerbotten, Sweden
“Nudgd highlights the benefits of shifting travel behavior towards
sustainable mobility in a fun and clear way. We especially appreciated the tips shared during the webinar, those kinds of tips make it easy to ‘copy and paste,’ which we definitely plan to do to accelerate our path towards sustainable mobility.”
— Mälardalen Energy Agency, City of Eskilstuna, Sweden
What is nudging?
Nudging is a cost efficient, impact-driven approach to changing behavior without restricting choice. In the context of for example urban mobility, it’s a smart way to encourage better decisions, like choosing to bike over taking the car, or trying a shared mobility service.
By the end of the course, you’ll know how to apply these methods.
Explore real-life nudging projects
See how we’ve turned behavioral insights into measurable, real-world impact, from cleaner streets and healthier workplaces to more sustainable travel habits across Europe.
About us
Nudgd provides digital tools and advisory in behavioral design and nudging for sustainable behavior. Our work has been awarded with the European Commissions Mobility Action Award, European Startup Prize for Mobility and the Nudge Awards. We turn behavioral challenges into practical solutions that deliver ROI and measurable results. Contact us at [email protected]
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This project is supported by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union. EIT Urban Mobility works to accelerate positive change in mobility and make urban environments more livable and enjoyable. Read more about it: eiturbanmobility.eu
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