News on nudging

Residents in HSB’s Living Lab have the opportunity to borrow items such as tools, kitchen utensils, sewing machines, irons, exercise equipment, and kubb games. The items are easily accessible to everyone and are stored in two shared lockers in the common space on the entrance floor. But many of the residents didn’t know the lockers existed and didn’t know how they worked, so we at Nudgd were tasked with making the lockers visible, instructing, reminding them of the opportunity, and

In HSB’s Living Lab in Gothenburg, new and exciting solutions are continuously tested to create more sustainable housing and behavior. In the spring of 2022, HSB LL wanted to explore how they could get more residents to sort their waste even better. In the living lab, the environmental room is very nice and has a close connection to nature with forest pictures on the walls. It is also well equipped with 10 different waste bins and sensors for real-time measurement.