Hi Ola, welcome to our team!
Thanks! I am happy to be on board!
Which do you think are the most exciting sustainability trends right now?
Since I come from a tech and start-up background, there are many exciting trends in technology for sustainability right now. One example is autonomous electric vehicles that can reduce emissions and decrease the number of accidents. Combined with new business models and the sharing economy they have the potential to reduce the natural resources used for producing new vehicles since not everyone needs to have their own car.
How did you become interested in nudging and behavior science?
To make paradigm shifts happen, behavioral change is key, and to quote Einstein: ”We cannot solve our problems with the same thinking we used when we created them.” While studying personal development I came across the use of behavioral science in many different ways and when I first heard of nudging I became curious about how it can be used for making us better humans.
What added value are you aiming to bring to the organization?
I believe that I will add new perspectives and ideas as an engineer and entrepreneur. My main focus will however be on the digital solutions, capitalizing on my experience and knowledge of taking digital platforms to the market.
Which one is your favorite nudge?
I like smart, simple solutions and also have a keen spot for geometrical art, which is why I really like the visual illusion crosswalks, designed to slow down traffic.
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