Nudging to get more people to buy more fruit and vegetables

Katharina Paoli BrunatDigital services and projects, Nudging

Future Hub: Solution to increase fruit and vegetable consumption

Now we are targeting Estonia, Latvia, and Lithuania! We at Nudgd are happy to have been selected for the Future Hub program. It’s a program for digital innovation developed by Helve, and the focus is on health and sustainability. In the program, larger companies have identified challenges that must be solved, and we have been matched with the Baltic food company Rimi to nudge their customers towards more sustainable choices.