We’re excited to announce the launch of our upcoming course: Nudging for Sustainable Mobility, developed in collaboration with the EIT Urban Mobility Competence Hub. This course is designed for professionals seeking to create more sustainable travel habits at workplaces and in cities, through the power of behavioral change.
“A very interesting course covering many areas of sustainable travel. A tasteful mix of theory and examples of behavior-influencing activities from across Sweden. The course leader was knowledgeable and pedagogical.
We are very satisfied with the course!”
Region of Västerbotten, Sweden
Why sustainable mobility needs a behavioral approach
As both workplaces and cities in Europe are striving to become more liveable and sustainable, encouraging sustainable mobility choices—like walking, cycling, and using shared transport—is essential. Yet, changing travel behavior remains one of the trickiest challenges especially for mobility managers and urban designers.
The missing component?
Mobility planning often overlooks the human element: habits, biases, and everyday decision-making. As a result, even the most well-designed infrastructure or policies struggle to shift behavior.
With practical tools and knowledge about behavioral psychology we can nudge people toward better choices. It’s time to bridge the gap between intention and action—making sustainable travel not only possible, but also embedded in everyday life.
At Nudgd we are on a mission to make sustainable choices easy. Now, we want to teach you how to be a part of the movement and how to utilize the power of behavioral change – with hands on nudging techniques.
Who is this course for?
Whether you’re shaping city policy or developing local sustainable mobility campaigns, this course provides the practical tools needed to make meaningful change.
This course is ideal for:
- Sustainability Managers
- City planners
- Mobility managers
- Urban designers
- Policy makers and sustainability professionals working with transport behavior.
What you’ll learn
This course gives you practical tools to turn behavioral insights into real-world change. You’ll explore the foundations of behavioral science and learn how to apply nudging techniques to encourage active travel, boost shared mobility, and reduce car dependency.
Through hands-on exercises and real case examples, you’ll learn to:
- Identify barriers to sustainable and accessible mobility
- Design and implement behavior-based mobility strategies
- Apply nudging principles in planning and policy
- Understand travel behavior through a human-centred lens
- Translate behavioral theory into tangible interventions
Whether you’re designing a bike lane, planning a commuter campaign, or rethinking public transport incentives, this course helps you make it stick.
“Nudgd highlights the benefits of shifting travel behavior towards sustainable mobility in a fun and clear way. We especially appreciated the tips shared during the webinar – those kinds of tips make it easy to ‘copy and paste,’ which we definitely plan to do to accelerate our path towards sustainable mobility.”
Mälardalen Energy Agency, City of Eskilstuna, Sweden
Resources
Download our brochure below to read more about our courses:
How to join the course
Ready to bring nudging into your sustainable mobility work?
Simply register your interest in our designated list here.
Got practical questions? reach out to Melina instead.
📩 [[email protected]]
Spots are limited!
What is nudging?
Nudging is a cost efficient, impact-driven approach to changing mobility behavior without restricting choice. In the context of urban mobility, it’s a smart way to encourage better decisions—like choosing to bike over taking the car, or trying a shared mobility service.
By the end of the course, you’ll know how to apply these methods to improve sustainable mobility.
About Nudgd
Nudgd provides digital tools and advisory in behavioral design and nudging for sustainable behavior. Our work has been awarded with the European Commissions Mobility Action Award, European Startup Prize for Mobility and the Nudge Awards.
We turn behavioral challenges into practical solutions that deliver ROI and measurable results.
Curious to see what that looks like in action?
Explore the projects we’ve brought to life here.
On our Nudging for Sustainable Mobility Course
This course is developed in partnership with the EIT Urban Mobility Competence Hub, part of the European Institute of Innovation and Technology (EIT). Together, we aim to build capacity among Europe’s mobility professionals and accelerate the transition to sustainable urban transport systems.
Follow our socials for more upcoming news on the course!
This project is supported by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union. EIT Urban Mobility acts to accelerate positive change on mobility to make urban spaces more liveable.
Learn more: eiturbanmobility.eu
Share this Post