We are devloping a digital coach for smart habits

Katharina Paoli BrunatDigital services and projects, Nudgd

Heja smarta vanor! We have been granted funding from Vinnova (Sweden’s innovation agency) of SEK 300 000 to devlop a digital coach. The main purpose is to make it easy for organizations to use nudging as a method in their sustainability work and make it easy to start, operate and measure the effect of nudges and behavioral activities.

Nudging and behavioural design have proven to be powerful tools for contributing to the behavioural changes required to transition to a sustainable future. The funding enables us to develop new digital solutions to nudge on a large scale and follow up on nudging projects. Of 796 applicants, 141 received funding. The funding is for developing new solutions that can contribute to sustainable development and increased competitiveness.

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