Insights from three Swedish pilots on how parking norms shape our travel habits.
Information and campaigns are no longer enough. In our new whitepaper, we share insights from three Swedish pilot projects and show how behavioral design can help municipalities and property developers build cities with fewer cars and more alternatives.
Download the whitepaper and learn how Swedish municipalities can reduce car dependency without facing resistance from residents.
Written for those making sustainability concrete
You’re responsible for moving your organization forward, but information and campaigns no longer cut it. You need insights you can bring to the next board meeting, municipal council, or project group.
This whitepaper brings together lessons from three Swedish pilot projects and an illustrative cost-benefit model you can use as a discussion starter.
If you’re a sustainability lead
You need measurable evidence to report to stakeholders. The whitepaper gives you insights from three Swedish pilots and a cost-benefit comparison that supports discussions on lower parking ratios in financial and ESG contexts.
If you work in urban development
You know lower parking ratios are the right direction but you need evidence that holds up to political scrutiny. The whitepaper shows how behavioral interventions can reduce uncertainty around lower parking norms in pilot form, and which questions need to be answered along the way.
What you’ll take away
✓ Three Swedish case studies with concrete insights from Gotland, Masthuggskajen, and Helsingborg Oceanhamnen
✓ Specific nudging techniques that influenced behavior in pilot projects — and why they worked
✓ An illustrative cost-benefit comparison for lower parking ratios you can use in discussion materials
✓ Three takeaways each for municipalities, property developers, and housing companies
✓ The four principles behind effective mobility nudging and how they’re applied in practice
About the authors
Ola Rynge is co-founder and CTO at Nudgd. He leads the development of Nudgd’s Smart Nudges platform and has a background in innovation and technology entrepreneurship.
Andrijana Musura Gabor, Ph.D. is Senior Behavioral Scientist at Nudgd. With over 15 years of experience in decision psychology and behavior change, she translates academic research into insight-driven interventions across mobility, energy, recycling, and water
Have questions about the report, or want to know more about how Nudgd works with sustainable mobility?
Reach out at [email protected] Marketing Manager, Nudgd.
Share this Post