We got the chance to chat with Annika Nordlund, Associate Professor at the Department of Psychology, Umeå University and also part of Nudgd’s Group of Experts.

Hello Annika, thank you for taking the time and chat with us! Can you please tell us a bit more about your research? My research focus on the environmental and social psychological factors that affect our behavior and the extent to which we act environmentally. The interpretation of values, norms and acceptance for different measures and how to create change. The majority of my research concerns transport issues and what can be done to get more people to consider environmentally … Read More