Contact Nudgd

Katharina Paoli Brunat

CEO / Co-Founder

Ola Rynge

CTO / Co-Founder

Aggregated information is a simple tool to create a relevant comparisons. Many of the decisions that we make decide how much energy we will use for years to come. Think about the purchase of cars and appliances. Yet we do not take the time to properly consider the long-term costs of the different alternatives that we have in front of us here and now at the dealer.

Nudge: Show the lifetime costs for cars, appliances, light sources in the store
(Swedish)

Andrijana Musura Gabor

Senior Behavioral Scientist

+385 916 199 685
[email protected]

Kalle Bodestig

Product Manager

[email protected]

I find nudges that tap into a sense of fun particularly appealing. I think I’d have to go with the Ballot Bin – the ash tray that lets you vote with your cigarette butts and by that reduces littering. Not only is it effective, but it also hits close to home—back in my youth, I had a job where I spent every morning picking up cigarette butts at Vårväderstorget in northern Gothenburg. I would have much rather checked the voting results than picked up all those cigarette butts!

Anna Johansson

HR manager

+46 736 467 801
[email protected]

Melina Johansson

Project leader

+46 702 742 482
[email protected]

Ahmad Abdul Jabbaar

Marketing assistant

[email protected]

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