Project Manager & Members Coordinator Nudging Sweden
Hi Anna, welcome to our team!
Thank you, it is cool to be here!
What are the most exciting sustainability trends right now according to you?
Greta is definitely very inspirational right now! She shows clearly that there is only one way forward! At the same time she shows that it is possible to change your behavior as long as you want to – take a boat instead of a plane when you travel for example.
What made you interested in nudging and behavioral science in the first place?
Even before nudging became popular as a concept in Sweden I was interested in how we can nudge people in the right direction just by using humor and creativity. Making sustainable choices every day should not feel difficult and nudging is the perfect way to make it easier and create happiness in such situations of choice. Making sustainable choices every day should not feel difficult and nudging is the perfect way to make it easier and create happiness in such situations of choice.
What added value are you aiming to bring to the organization?
I hope to contribute with my experience of working in big cooperation projects from different industries. If we do things together we can go a long way. I also think that my interest in waste management and innovation processes can be useful as well. If we do things together we can go a long way. I also think that my interest in waste management and innovation processes can be useful as well.
What is your favourite nudge?
The first nudge that I came across is the World’s Deepest Trash Bin created by The Fun Theory. They created a trash bin which makes a sound each time someone throws trash in it. It plays on people’s curiosity and creates fun. The fact that I am a waste nerd makes it easy for this nudge to fall into my list of favorites.
Here you find the entire team at Nudgd and Annas contact information >>
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