Examples of Nudging for Energy Efficient Living

How do we nudge tenants to save electricity and water, travel in a more sustainable way or make recycling easier? If you work with real estate or as a member of a tenant owners’ association (bostadsförening), our new project can help you with hands on examples on how to use nudging for a more energy efficient living! Together with Mälardalen Energy Agency, the University of Gävle and HSB Norra Stor-Stockholm we are developing a database with good examples of nudging … Read More

We welcome our new Digital Solutions Manager, Ola

Hi Ola, welcome to our team! Thanks! I am happy to be on board! Which do you think are the most exciting sustainability trends right now? Since I come from a tech and start-up background, there are many exciting trends in technology for sustainability right now. One example is autonomous electric vehicles that can reduce emissions and decrease the number of accidents. Combined with new business models and the sharing economy they have the potential to reduce the natural resources … Read More

Behavioral Design and Butt Bin chosen as new words in the Swedish Dictionary

Wow! Both behavioral design and butt bin qualify for the list of this year’s new words in the Swedish Dictionary! Behavioral design – Designing an environment to promote a certain behavior is what we at Nudgd work with every day It is our business DNA. And then when also the word butt bin (fimpomat in Swedish) which is a great example of how we use behavioral design, qualifies, that must be seen as nothing less than jackpot! But what about … Read More