We have been granted funding from Vinnova of SEK 300,000 to develop a digital coach. The purpose is to make it easy for organizations to use nudging as a method in their sustainability work and to make it easy to start, drive and measure the effect of nudging and behavioural activities.
Nudging and behavioural design have proven to be powerful tools for contributing to the behavioural changes required to transition to a sustainable future. Being one of the recipients of funding now enables us at Nudgd to develop new digital solutions to nudge on a large scale and follow up on nudging projects. Of 796 applicants, 141 received funding. The companies receive funding to develop new solutions that can contribute to sustainable development and increased competitiveness.
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